Recently in Observations Category

Since Drew and I love to travel, it’s no surprise that we enjoy watching The Amazing Race on TV each week. The show routinely starts late during football season, so we sometimes catch part of 60 Minutes while waiting for the Race to start. A story from 60 Minutes a few weeks ago has been on my mind because I have noticed a growing trend among the questions I receive about getting started in a voice-over career.

Morley Safer reported on the work habits of the generation known as “the millenials” – those born between 1980 and 1995. The following direct quotes are points raised in the story:

• They were raised by doting parents who told them they are special.

• They have climbed Mount Everest. They've been down to Machu Picchu to help excavate it. But they've never punched a time clock. They have no idea what it's like to actually be in an office at nine o'clock, with people handing them work.

• Zaslow says that the coddling virus continues to eat away even when junior goes off to college. "I heard from several professors who said, a student will come up after class and say, 'I don't like my grade, and my mom wants to talk to you, here's the phone,'" he says. "And the students think it's like a service. 'I deserve an A because I'm paying for it. What are you giving me a C for?'"

• And dear old mom isn’t just your landlord; she is your agent as well. "Career services departments are complaining about the parents who are coming to update their child's resume. And in fact, you go to employers, and they're starting to express concern now with the parents who will phone HR, saying, 'But my little Susie or little Johnny didn't get the performance evaluation that I think they deserve,'" Crane says.

I’m sure every generation thinks that it is the one with hard-working folks, and everyone younger is lazy. I also believe that 60 Minutes targets an older crowd. Many of the statements are generalizations that don’t apply to an entire group of people. Still, I found one kernel of truth in the report: some parents are entirely too immersed in their adult childrens’ lives.

I receive a steady stream of e-mails and calls from people who want to start a career in voice-over. I frankly was shocked when I received the first message from a mother who asked for advice for her son, who was in college. It was the first such message, but it wasn’t the last.

My first thought when receiving inquiries from parents is:

Why doesn’t Johnny or Susie contact me on their own, or, better still, read a book about voice-over?

 The dictionary is the only place where Success comes before Work.

A couple of recent situations made me think of this phrase. I believe that you can achieve any goal you set for yourself ASSUMING that you are willing to do the work necessary to achieve it. I also know that no one can do your work for you, and no shortcuts exist on your journey.

I have previously commented and voice-over coach and actor Peter Rofe noted in an article this week:

There are a lot of people who want to get into voice-over work

 because they have the misconception

that it's a get-rich-quick scheme, that they can stay at home,

record their voice in their pajamas, unshaven in a T-shirt ...

and make lots and lots of money.

 Now in some cases, that's true, but usually for well-established voice artists.

I frequently receive calls and e-mails from people who want to get started in voice-over, study with me, request demo critiques, ask my opinion on teachers and classes, etc. A few weeks ago, I saw a message on a forum where I’m a regular contributor. Like so many other people who contact me personally, this person wanted to get into voice-overs because she has always been told that she had a nice voice. A forum member directed her to search for my posts, read what I had written and perhaps send a private message to me if she still had questions.

At 12:24pm, she responded that she would take those actions.

At 12.30pm, I received a private message from this same person. She wrote that she posted the question in the forum, and someone suggested that she contact me.

I was talking with a friend today. This friend Don has advanced degrees in multiple disciplines, yet he continues to attend grad school to earn more degrees. Barbara Sher, author of the life-changing book I Could Do Anything If I Only Knew What It Was, would say my friend is a scanner because he has varied interests and doesn't settle on one thing for too long. I also would say that Don doesn't want to commit to one thing. I'm convinced that he attends grad school so that he can postpone the inevitable time when he must finally make a choice of how he wants his life to proceed.

Today's conversation got around to my voice-over business. As I talked about recent successes and my plans for the future, Don said, as he has said more than once over the years, "maybe I should look into doing voice-overs." I tell anyone who asks me that they should explore any serious interest in voice-over work, sheep herding, Italian cooking or whatever. You don't want to get to the end of your life and wonder "how would my life have been if I had done that?".

As I have done in previous conversations, I recommended that Don start by reading books on my recommended list of voice-over books and taking some classes.

He asked how I would feel if he took a voice-over class and hit it big. Don is not someone in the incredible ** 81% ** of the Gen Y crowd (18-25 year-olds) who seems to expect fame and wealth as their birthright. Quite simply, Don is yet another person who thinks that making money in voice-over is an easy thing that can be done by anyone. Since he had a few spare hours in his schedule, Don was ready to sign up for the fortune and glory awaiting him as a voice-over actor.

I don't think he will actually follow through with any action. After all, he is the same person who could never be bothered to even listen to my demos.

Our discussion today reminded me how Don acted when I created my first demo. When you decide to go after your goals, your friends and family will change their attitudes about you. In many cases, that change won't be a positive one.

A few weeks ago, Drew told me that he found himself critiquing the voice-over actors on local radio commercials. He said he could recognize voice talent who need more training because they haven't learned how to sound conversational in their reads. Among other things, he astutely detected that amateurs invariably let their voices trail off at the ends of sentences.

That same day, I called a major entertainment venue here in Atlanta to learn information about an upcoming event. I was rather shocked to hear a voice message in which the events and ticket prices were read in a choppy, uneven manner by someone with an accent. While some local commercials are produced by people with limited budgets, this complex has revenues in the millions each year. Its operations department unquestionably could afford to hire professional voice talent but has not.

In both cases, a professional voice-over artist like me could be tempted to offer her services to these businesses to fix their problems. However, both the people producing the commercials and those at the entertainment venue don't think that they have a problem. My efforts therefore would fall in the category of unsolicited advice and most likely anger the people that I most wanted to impress.

I learned this lesson the hard way. As I was beginning my voice-over career, I wrote an e-mail to a local car dealer who runs a lot of radio ads. With my infinite wisdom, I explained that the dealer's ads about Jenny in the office making a Bundt cake for all of the salesmen was offensive because it presented a very sexist and condescending attitude toward women. Mind you, I sent this message in the late 90s or early in this decade. The ad WAS sexist, but as a new voice talent who had no connection to this advertiser, it wasn't my place to point out that fact. Naturally, I happily identified myself as a voice-over talent and offered to assist the dealer with future commercials.

I have auditioned for that dealer's spots on numerous occasions but have never booked one. I have listened to my auditions against the ads that ran on the air. My vocal qualities and copy interpretation are eerily similar in many cases. Since I'm a positive person, I believe that maybe the producers knew the talent selected for the ads or perhaps never heard my auditions. I have to be honest, though, and acknowledge that an equally likely scenario is that my unsolicited advice was considered criticism and destroyed my chances of booking work with that advertiser.

When Drew and I recently visited the Great Pyramids in Egypt, our attention was instantly focused on something. You might think we were riveted by the awe-inspiring majesty of the ancient structures that we were visiting. While we were certainly thrilled to be standing at one of the 7 Wonders of the world, we couldn’t totally concentrate on the moment as we defended ourselves against the onslaught of sales pitches of the many vendors who rushed up to us as we stepped onto the Sahara sand.

If you stood still for more than a few seconds, someone would approach you, offering to sell you something, take you for a camel ride or shoot your picture. I began to think that the sellers outnumbered the tourists.

People were hawking everything imaginable to remember your experience at the Pyramids: postcards, calendars, camels – both rides on real ones and small toys – coins, stamps, papyrus pictures, and, of course, head wraps.

In fact, head wraps seemed to be the most popular item sold by the vendors, and most of the people appeared to have identical packages of white cloth which you would tie to your head with colored rope rings. These wraps looked like the traditional Arabian, white scarves with rope rings that you see in the movies. Most people were selling them for a dollar.

When we went to the Pyramids, we didn’t have it in our minds to buy a souvenir of our visit. We and our fellow travelers had spent a lot of time, money and energy to journey to the Pyramids; all we wanted was peace and quiet to enjoy the view. All the vendors wanted was to use our limited time and waning energy under the desert sun to relieve us of money for their trinkets.

In this setting of vendors barking their prices at us as we passed them, my marketing mind couldn’t help but think: How does a person selling a product that is the same or similar to his competitors distinguish himself in a saturated marketplace? The observations I made during my trip to the Pyramids are tips that you can easily employ in marketing and improving your voice-over business.

Drew and me in front of the Sphinx and Pyramids

Gone With the Wind is my favorite movie of all time. I could give so many reasons for liking it, but you would wonder why I thought about it today when this is a blog about voice-over. True, I was born and live in Atlanta, but a ride on public transportation to downtown Atlanta this morning actually reminded me of something in the movie.

Remember the big scene early in the film at the magnificent Twelve Oaks estate, where everyone went for the barbeque? The camera panned to a sign on the grounds that said:

Do not squander time, for that is the stuff life is made of.

No matter where I go, I always have things with me to advance my voice-over goals. I press any spare time into service. On the way to my appointment this morning, I studied background material for a major audition. Other times, I may:

• read books for upcoming audiobooks
  
• read marketing books
  
• write blog ideas and entries (sometimes jot the ideas in my PDA, other times write longer sentences by longhand)
  
• plan marketing strategies
  
• listen to audiobooks and podcasts on my iPod
  
• listen to accents, dialects and foreign languages on my iPod (I have loaded Spanish and French CDs, and I have Italian and German CDs ready to be loaded.)
  
• make notes about the podcast show that I am developing
  
• write in my journal
  

In addition, my PDA cell phone is a Pocket PC, so I can surf the web and get e-mail anywhere. I can read my voice-over newsgroups and blogs while commuting. I also can respond to inquiries about projects and review web sites of prospective companies. Time spent on public transportation or in places like a doctor's waiting room are always highly productive for me.

Whenever I ride public transportation, I have noticed that a majority of people get on board clutching their cell phones like Linus from the Peanuts cartoon clutched his security blanket.

Most people wouldn't think that Talledega Nights, Will Ferrell's recently-released comedy movie about NASCAR racing, would have anything to do with a career in voice-over. However, even though the movie probably wasn't meant to teach anything, I found a few lessons in it anyway. I promise I won't give away any surprises from the movie!

1) From the day he was born, Ricky Bobby knew he wanted to go fast. Like so many people who have an inner calling, he didn't heed it initially. He first worked in a pit crew and had to be urged into taking the driver's seat. You could also look at his experience another way. He took a job on the pit crew because he did whatever was necessary to be in the environment where his dream job awaited. If you're an aspiring voice-over artist, you can always ask to volunteer or work in another capacity at your dream location to gain experience.

2) Ricky Bobby was overflowing with confidence about his ability. When he finally got his break into his dream job, he never doubted himself. He continually built upon his successes. He didn't endlessly analyze how he could have done something better in a race that was already gone. As a voice-over actor, you have to let the past go. Once you do an audition or a job, you need to realize that you did your best and be ready to move on to the next challenge. Looking back only crystallizes your thinking.

3) The hero of the movie surrounded himself with people who believed in him. When the going got tough and he forgot how to believe in himself, Ricky Bobby had people who could remind him of his accomplishments.